Samuel Barnes

Brooklyn / Vancouver

Samuel Barnes — growth, marketing, community leadership, and agentic engineering

Growth, marketing, and community leadership for the agentic era.

I bring products to market, grow communities, and build the agentic systems behind the work.

Fine copper, blue, and rose filaments weave into a flowing fabric of light. Copper, slate-blue, and rose threads form the same flowing weave in soft daylight.
Growth × engineering × community

NowHead of GrowthRefinery

VentureFounder & CEOGAIA AI / Symbiocene Labs

Professional
experience.

Build teams.
Bring products to market.

My work covers positioning, partnerships, launches, and global community operations. I combine that experience with product development and agentic engineering.

Leadership & consulting
AI infrastructureRefineryHead of GrowthGrowth, partnerships, and go-to-market for AI micro data centers.Feb 2026–present
Refinery logo

Responsibilities

I lead growth, positioning, brand, and partnerships for an AI micro-data-center startup. I also build agents and workflows for the team’s day-to-day operations.

Visit Refinery
Identity / Web3WorldcoinHead of CommunityGlobal community leadership during the Worldcoin launch.Jan–Sep 2023

Responsibilities

I hired and managed five moderators and advocates across time zones. I oversaw signup events in Berlin, New York, and Tokyo, coordinating contractors, delivery, and reporting.

Marketing team results during my tenure

15K → 200K+X audience
5K → 50KDiscord members

Telegram grew from 3K to 15K; LinkedIn from under 2K to 10K+. Audience growth reflects the work of our marketing team; my responsibilities focused on community leadership and operations.

Environmental AIGAIA AIFounder & CEOFounded an environmental AI venture and secured a five-figure monthly client engagement.Founded Dec 2024

Responsibilities

I founded GAIA AI and Symbiocene Labs and built a full-time developer team. I lead venture strategy, partnerships, positioning, and ecosystem development, with a focus on environmental intelligence and regenerative finance.

Commercial results

I secured a five-figure monthly recurring revenue engagement with Regen Network for AI and movement-building services, and presented the work at the United Nations.

Explore GAIA AI
Renewable energyDaylightHead of MarketingLed brand, acquisition, and community for a renewable-energy platform.May–Dec 2024

Responsibilities

I led marketing and growth for a renewable-energy and Web3 platform, with responsibility for brand, user acquisition, community engagement, and marketing operations.

Campaigns & communications

I ran campaigns across Layer3, Galxe, social, and community channels, and developed thought leadership connecting renewable energy with emerging digital infrastructure.

Energy financePower FinanceHead of GrowthBrand, positioning, and partnerships for energy finance.Jan–Sep 2025

Responsibilities

Power Finance developed a yield-bearing synthetic dollar backed by the U.S. electricity market. I led growth, brand, marketing, and partnerships.

Positioning & partnerships

I developed product positioning, naming, design, and partner strategy to communicate the product’s structure and value to prospective users and partners.

Network securityFortaCommunity ManagerBuilt a 35K+ Discord community and an ambassador network across 20+ countries.Nov 2021–Aug 2022

Community operations

I built and managed a 35K+ member Discord, a 16K+ X audience, and an ambassador network spanning more than 20 countries.

Ecosystem relationships

I worked with investor and partner teams including Aave, Compound, and OpenSea, while developing CRM and remote-team operating practices.

Additional experience: Electron Economy strategy with Montauk Climate.
Some roles overlapped; dates reflect each engagement.

Download full CV

Agentic
engineering.

I work from architecture through implementation: agent tools, data pipelines, interfaces, and production workflows.

These projects show how I build: source-backed results, explicit permissions, and clear boundaries between what an agent can observe and what it can change.

Explore my GitHub

Agent-ready data

Overshoot

One evidence base powers the website, JSON API, and remote agent interface. Agents can query material flows while retaining source dates, units, and data gaps.

Shared data architecture / MCP / bounded queries

Domain-specific tools

GHG Calculator

Eight agent tools cover emissions calculations, factor lookup, unit conversion, and reporting. Typed activity records feed a deterministic engine that returns factor references with each result.

Python / typed inputs / MCP / traceable calculations

Products & platforms.

Applied AI, environmental intelligence, and tools for better decisions.

Symbai Studio logo

Symbai Studio

AI transformation studio

AI adoption through working software: custom agents, connected workflows, and digital products. Training helps teams put those systems to use.

Systems
Custom agents & connected workflows
Adoption
Practical training for teams
Explore Symbai Studio
Overshoot logo

Overshoot

GAIA AI / material-flow atlas

A planetary atlas built to answer where materials come from and where they go. Interactive maps make the flows visible; an API and agent tools make the evidence usable.

Explore
Maps & material-flow journeys
Build
JSON API & remote agent tools
Explore Overshoot
NOOG logoExperimental Chrome alpha

NOOG

Browser tools / attention & agency

A Chrome extension that gives people more control over their feeds. Local rules and an on-device image model filter unwanted content, replacing it with cats, nature, wisdom, or quiet.

Privacy
Local caption rules & image checks
Control
Custom filters & selectable replacements
Explore NOOG
gAIas orbital galaxy mark

gAIas

Community for people building with AI

A community for people putting AI into practice. Share work, find collaborators, get thoughtful feedback, and help other builders bring their projects into the world.

Connect
Member & project directories
Contribute
Project feedback & launch support
Explore gAIas
Unfurl’s botanical winged U

Unfurl

Private automated trading

A private trading system connecting quantitative research, capital allocation, automated execution, and performance review. Strategies operate within defined exposure limits and execution permissions.

System
Research, allocation, execution & review
Access
By invitation, with defined trading mandates
Open Unfurl

United Nations / 18 September 2025

United Nations
presentation.

I presented GAIA AI’s work on environmental intelligence and regenerative technology at the GloCha Emerging Technologies Summit, held at the United Nations.

Watch on YouTube
Samuel with his wife and baby on their wedding day, in golden evening light
With my family, on our wedding day. Instagram

Samuel
Barnes.

I’m Samuel Barnes: a growth leader, founder, and hands-on builder. An MPA in Environmental Science and Policy from Columbia University shaped my work across climate, energy, Web3, and AI.

I work across the commercial and technical sides of a product: who it serves, how it works, and how it reaches people. Away from work, I make music, organize gatherings, and spend time with my family. I’m based between Brooklyn and Vancouver.

Columbia UniversityMPA, 2019 / Dean’s Fellowship

Brooklyn / VancouverProfessional Spanish

View LinkedIn profile

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TOUCH.

Leadership roles

Open to Head of Growth, Head of Community, CMO, and founding-team roles. Tell me what you’re building, where you need leadership, and what success would look like.

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Consulting & contract work

Work with me on positioning, launches, partnerships, community, or fractional growth leadership. For custom AI systems and team training, visit Symbai Studio.

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Network garden.

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Sun Rose.

Sun Rose artwork

Outside work, I produce and perform electronic music as Sun Rose.

Explore the music